I spoke to Mike Purdham, a consultant to the city of Cape Town and working with Cape Town Partnership on World Design Capital 2014. He thinks that what World Design Capital means for Cape Town is to put design on the national agenda. “We can’t have a mindset of “working towards 2014”. I think the mindset needs to be “working from 2014”. And its an opportunity to conscientise the general public and government, the crusty bureaucrats who are sitting in their offices need to understand what it can mean for them, and how it can make their jobs a lot easier. So its getting design to be considered in whatever the bureaucrats are doing, and very, very important, public education in terms of what design and the creative industries can mean to the “every man”, the layman, if the perception is “Oh, it’s for them”, it’s unacceptable, because it’s all about access.